Laila Cassim is a Tokyo-based graphic designer from the UK and a PhD student in the Design Department at Tokyo University of the Arts. The focus of her work is the use of visual communication design as a tool for the empowerment of socially marginalised groups . Together with her mother Julia Cassim, she has worked on projects globally, including Bosnia, Croatia and Japan, working with craftsman/beneficiaries at sheltered workshops to co-create design-based goods which can help this socially ‘shut-out’ population to become more financially independent and active members of society through design and inclusive design methods.